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Beasley Making Room For Bubba The Love Sponge In Tampa?

Lance Ventaby Lance Venta
October 29, 2014

Bubba The Love Sponge 102.5 The Bone WHTP Tampa 98.7 The Fan WHFS 98 Rock WXTB CBS Clear ChannelUpdate 10/29: September and most of October have come and gone and Bubba The Love Sponge has yet to reach his stated twenty day goal of announcing a new Tampa flagship for his show.

However an indication a deal may be close as a few domains were privately registered by the domain registrar normally used by Beasley last week: 987Bubba.com, Bubba987.com, and Bubba1047.com. The first two point to Sports “98.7 The Fan” WHFS-FM, which has struggled mightily since its launch in August 2012. The station registered a 0.8 share in the October PPM monthly released yesterday, up from a 0.4 just two months prior. The latter domain points to the more successful Classic Hits “Q105” 104.7 WRBQ, which has a stronger signal throughout the market.

Beasley is in the process of acquiring CBS’ Tampa cluster as part of the multi-market swap announced last month. It is scheduled to close around the same time Bubba’s free to debut in January 2015. His show currently airs on Beasley’s “96 K-Rock” WRXK in the Fort Myers market.

Original Report 9/2: Just days after being let go from Cox Media’s Hot Talk “102.5 The Bone” WHPT Tampa, Bubba The Love Sponge is teasing information regarding his future radio destination.

In a series of tweets on Monday afternoon, Bubba stated that he expects to make an announcement within twenty days on where in Tampa he will air once his Cox contract expires at the end of the year. He claims that he has a choice of two different places both of which involve multiple stations in multiple markets for more money than the current Cox deal.

I'll have a MAJOR Annoucement within 20 days of my new Tampa home gonna be so so so great

— Bubba The Love Sponge®️ (@TheBubbaArmy) September 1, 2014

Deal is practically done. Got my pick of 2 different places. Both are a breath of fresh air compared2have we have been treated.

— Bubba The Love Sponge®️ (@TheBubbaArmy) September 1, 2014

It's a multistation/multimarket deal much larger than/exsisting cox deal.Cox did me a favor.I get paid till jan1 thenon2 a betterplace more$

— Bubba The Love Sponge®️ (@TheBubbaArmy) September 1, 2014

Outside of Cox, there are only two other group owners in Tampa. Clear Channel and CBS both have stations that could fit Bubba and offer additional markets. He originally hosted mornings on Clear Channel’s “98 Rock” 97.9 WXTB from 1997 until 2004, while CBS has struggling Sports “98.7 The Fan” WHFS-FM with a mere 0.4 share in the market and in need of something to bring listeners to the station.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Comments 3

  1. XtraXtra's avatar XtraXtra says:
    11 years ago

    Forgetting his time on WFLZ?

    Loading...
    Reply
    • Lance Venta's avatar Lance Venta says:
      11 years ago

      Was that in mornings?

      Loading...
      Reply
      • raydiodude933's avatar raydiodude933 says:
        11 years ago

        Nope. Bubba was always at night (7p-11p) on The PowerPig/FLZ.

        Loading...
        Reply

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Beasley Making Room For Bubba The Love Sponge In Tampa?

Lance Ventaby Lance Venta
October 29, 2014

Bubba The Love Sponge 102.5 The Bone WHTP Tampa 98.7 The Fan WHFS 98 Rock WXTB CBS Clear ChannelUpdate 10/29: September and most of October have come and gone and Bubba The Love Sponge has yet to reach his stated twenty day goal of announcing a new Tampa flagship for his show.

However an indication a deal may be close as a few domains were privately registered by the domain registrar normally used by Beasley last week: 987Bubba.com, Bubba987.com, and Bubba1047.com. The first two point to Sports “98.7 The Fan” WHFS-FM, which has struggled mightily since its launch in August 2012. The station registered a 0.8 share in the October PPM monthly released yesterday, up from a 0.4 just two months prior. The latter domain points to the more successful Classic Hits “Q105” 104.7 WRBQ, which has a stronger signal throughout the market.

Beasley is in the process of acquiring CBS’ Tampa cluster as part of the multi-market swap announced last month. It is scheduled to close around the same time Bubba’s free to debut in January 2015. His show currently airs on Beasley’s “96 K-Rock” WRXK in the Fort Myers market.

Original Report 9/2: Just days after being let go from Cox Media’s Hot Talk “102.5 The Bone” WHPT Tampa, Bubba The Love Sponge is teasing information regarding his future radio destination.

In a series of tweets on Monday afternoon, Bubba stated that he expects to make an announcement within twenty days on where in Tampa he will air once his Cox contract expires at the end of the year. He claims that he has a choice of two different places both of which involve multiple stations in multiple markets for more money than the current Cox deal.

I'll have a MAJOR Annoucement within 20 days of my new Tampa home gonna be so so so great

— Bubba The Love Sponge®️ (@TheBubbaArmy) September 1, 2014

Deal is practically done. Got my pick of 2 different places. Both are a breath of fresh air compared2have we have been treated.

— Bubba The Love Sponge®️ (@TheBubbaArmy) September 1, 2014

It's a multistation/multimarket deal much larger than/exsisting cox deal.Cox did me a favor.I get paid till jan1 thenon2 a betterplace more$

— Bubba The Love Sponge®️ (@TheBubbaArmy) September 1, 2014

Outside of Cox, there are only two other group owners in Tampa. Clear Channel and CBS both have stations that could fit Bubba and offer additional markets. He originally hosted mornings on Clear Channel’s “98 Rock” 97.9 WXTB from 1997 until 2004, while CBS has struggling Sports “98.7 The Fan” WHFS-FM with a mere 0.4 share in the market and in need of something to bring listeners to the station.

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  • Email a link to a friend (Opens in new window) Email
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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Comments

Comments 3

  1. XtraXtra's avatar XtraXtra says:
    11 years ago

    Forgetting his time on WFLZ?

    Loading...
    Reply
    • Lance Venta's avatar Lance Venta says:
      11 years ago

      Was that in mornings?

      Loading...
      Reply
      • raydiodude933's avatar raydiodude933 says:
        11 years ago

        Nope. Bubba was always at night (7p-11p) on The PowerPig/FLZ.

        Loading...
        Reply

Leave a ReplyCancel reply

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