After moving Rhythmic AC “Mega 104.3” to 99.3 earlier today, Sierra H Broadcasting has launched Soft AC “Sunny 104.3” KAJM Camp Verde/Phoenix AZ.

Positioning as “Relaxing Favorites For A Better Workday”, the station is launching with 10,000 songs commercial-free. The new launch targets iHeartMedia’s market leading AC “99.9 KEZ” KESZ. Core artists are listed as including Adele, Celine Dion, Michael Bolton, Bruno Mars, Whitney Houston, Phil Collins, Ed Sheeran, Elton John, Chicago, and Air Supply.

The new brand debuted at 3pm today with Berlin “Take My Breath Away”, Savage Garden “Truly Madly Deeply”, and Kenny Rogers and Dolly Parton “Islands In The Stream”.

“It’s a Sunny day, and we’re proud to introduce a new destination for at-work listening and Relaxing Favorites for the Valley of the Sun,” said Eric Rosado, Content Director. “Sunny 104.3 fills a void in the market with familiar hits spanning four decades. We’re bringing them back with a recipe unique to Sunny 104.3 — a Soft Adult Contemporary station with a fun and feel-good presentation that we expect the market to embrace.”

Sierra H Multimedia Owner, Ken Brentlinger added: “It’s an exciting day for Sierra H Multimedia as we grow the company to three total stations while adding a proven format that we know listeners and advertisers will both enjoy being a part of.”