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Sunny 107.3 Launches In Fort Collins

Santa 107.3 K297AK Loveland Fort Collins Sunny Cheyenne KXBG-HD2K297AK Loveland/97.9 KXBG-HD2 have ended their “Santa 107.3” programming and segued to AC “Sunny 107.3“.

The move positions K297AK up against Townsquare Media’s “Tri 102.5” KTRR.

Original Report 11/13: For the second time in three years iHeartMedia is launching a translator signal in Fort Collins, CO with Christmas music.

Today iHeart launched “Santa 107.3” K297AK Loveland, CO rebroadcasting 97.9 KXBG-HD2 Cheyenne, WY. The translator is owned by Mountain Community Translators and had been rebroadcasting Christian “Pilgrim Radio” 88.7 KDNR South Greeley, WY.

After the holidays it appears the translator will segue to AC or Classic Hits as Sunny1073.com was registered along with Santa1073.com. If AC, such a move would position 107.3 up against Townsquare Media’s “Tri 102.5” KTRR.

In November 2012, then Clear Channel launched 94.9 K235BT as “Christmas 94.9“. After a few months as “Fox Sports 94.9“, K235BT segued to AAARadio 94.9” in May 2013.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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