The weekend of stunting with nothing but Drake on 92.7 WQNC Harrisburg/Charlotte, NC gave way at 5:00pm today to Urban “92.7 The Block“.
Taking direct aim at Beasley Media’s “Power 98” WPEG, the new format is promoting itself as “Non-Stop Hip-Hop and R&B” and being commercial-free. First song was Lil Wayne’s “The Block Is Hot”.
Original Report 8/14: Radio-One has broken its simulcast of Gospel “Praise 92.7/100.9” in Charlotte.
92.7 WPZS Harrisburg, NC has dropped the Gospel format and is now stunting will all-Drake as “Drake 92.7“. The move brings a call letter swap as WPZS moves over to 100.9 Indian Trail, NC that retains the “Praise” Gospel format. 92.7 is once again WQNC, which were on that frequency from 2002 until it flipped to Gospel in 2012.
The Drake stunt will likely lead into a new Urban format to compete with Beasley’s “Power 98” 97.9 WPEG. WPEG is currently second in the Charlotte market with a 6.9 share.
Somehow the stunt is already leading many listeners to believe that Drake himself has purchased the station. Something he legally cannot do as a Canadian citizen.
So Drake bought out the radio station 92.7 in Charlotte ???
— Craig Raye (@22canHOOP) August 15, 2015