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Drake Stunt Leads To Hip-Hop “The Block” In Charlotte

Drake 92.7 The Block Praise 100.9 WQNC WPZS Charlotte Radio-OneThe weekend of stunting with nothing but Drake on 92.7 WQNC Harrisburg/Charlotte, NC gave way at 5:00pm today to Urban “92.7 The Block“.

Taking direct aim at Beasley Media’s “Power 98” WPEG, the new format is promoting itself as “Non-Stop Hip-Hop and R&B” and being commercial-free. First song was Lil Wayne’s “The Block Is Hot”.

Original Report 8/14: Radio-One has broken its simulcast of Gospel “Praise 92.7/100.9” in Charlotte.

92.7 WPZS Harrisburg, NC has dropped the Gospel format and is now stunting will all-Drake as “Drake 92.7“. The move brings a call letter swap as WPZS moves over to 100.9 Indian Trail, NC that retains the “Praise” Gospel format. 92.7 is once again WQNC, which were on that frequency from 2002 until it flipped to Gospel in 2012.

The Drake stunt will likely lead into a new Urban format to compete with Beasley’s “Power 98” 97.9 WPEG. WPEG is currently second in the Charlotte market with a 6.9 share.

Somehow the stunt is already leading many listeners to believe that Drake himself has purchased the station. Something he legally cannot do as a Canadian citizen.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

8 Comments

  1. Profile photo of ksradiogeek


    Don’t forget if it goes Urban, it will also have to deal with WGIV/W277CB (Streetz).

    As for my thoughts, I’d put money it goes Boom. No Urban AC since they killed off My after Old School launched, and Urban has been tried before and didn’t work for long.

    • Profile photo of charles57


      “Urban AC” = R&B without rap, viable for a city like Charlotte.

      “Boom” = Rap Oldies, a fad format that is starting to crater nationwide.

      • Profile photo of ksradiogeek


        You’ll have the short term explosion, then it will die down a bit. At the same time, classic hip hop crosses over A LOT more than Urban AC, not only to mention more advertiser support.

        • Profile photo of charles57


          The ratings prove that Rap Oldies is a fad format. Philadelphia — lowest-rated commercial FM. Indianapolis — #1 to out of the top 10 in less than 6 months. Even Radio One has admitted that “Boom” is not a long-term solution.

          R&B is for grown-ups. Rap Oldies is for overgrown children.

          • Profile photo of ksradiogeek


            Right…so I’m an overgrown child? I’m 22, actually work in the business, and actually love most of this music since most of it came from my childhood. I’m also attending college, and make money. Please tell me how I’m an overgrown child. (I’m not trying to be insulting, just trying to be more understanding.) And I’m still not seeing My coming back. Remember after Old School’s debut, My redirected listeners to it?

          • Profile photo of ksradiogeek


            “Rap Oldies”…interesting. I’d prefer “Throwback Hip Hop.”

  2. Profile photo of BC


    This is a stunt format? Wow, could have fooled me, I thought it was just regular rotation.

  3. Profile photo of only1moore


    It is true that Drake is Canadian, but his father is American and spent time in Memphis when he was young, which means he can claim dual citizenship if he wanted to.

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