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Real Rock Comes To Greenville

Real Rock 104.9 The Road WROO Greenville SpartanburgIt wasn’t St. Louis as we first speculated, but iHeartMedia has flipped Classic Rock “104.9 The Road” WROO Mauldin/Greenville, SC to “Real Rock 104.9“.

The station is the latest iHeart station to shift to the “Man Up!” positioning with an 80s/90s centric Classic Rock playlist. The move slides WROO away from a direct competition with Entercom’s “Classic Rock 101.1” WROQ and shifts it more in-between WROQ and Active Rock “93.3 The Planet” WTPT.

WROO has hovered around a 1.0 share for the past year. It moved from 96.7 to 104.9 in June of 2014.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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