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Townsquare Launches Mega 99.3 Yakima

Mega 99.3 KMGW Yakima Old School 1280 KITTownsquare Media pulled the plug on the AM/FM simulcast of KIT Yakima on Friday.

While the News/Talk format remains on 1280 KIT Yakima, the three and a half year old simulcast on 99.3 KIT-FM Naches has given way to Rhythmic Oldies “Mega 99.3” KMGW.

Rik Mikals, Brand Manager at sister Country “92.9 The Bull” KDBL and CHR 107.3 KFFM adds those duties at KMGW.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

2 Comments

  1. Profile photo of Scholarm1111


    Wow, a “Mega” is back, years after the Jammin Oldies ‘fad’ was thought to have ended.

  2. Profile photo of only1moore


    If this is their idea of taking out KHHK in order to protect KFFM. I wish KMGW the best of luck cause they’re going to need it.

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