Townsquare Launches Mega 99.3 Yakima

Mega 99.3 KMGW Yakima Old School 1280 KITTownsquare Media pulled the plug on the AM/FM simulcast of KIT Yakima on Friday.

While the News/Talk format remains on 1280 KIT Yakima, the three and a half year old simulcast on 99.3 KIT-FM Naches has given way to Rhythmic Oldies “Mega 99.3” KMGW.

Rik Mikals, Brand Manager at sister Country “92.9 The Bull” KDBL and CHR 107.3 KFFM adds those duties at KMGW.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.


  1. Wow, a “Mega” is back, years after the Jammin Oldies ‘fad’ was thought to have ended.

  2. If this is their idea of taking out KHHK in order to protect KFFM. I wish KMGW the best of luck cause they’re going to need it.

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