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KWXM Brings Smash Hits To Ruston

Smash Hits 102.3 KWXM Ruston XM Jason KiddWilliam W. Brown’s North Louisiana Broadcasting has signed-on 102.3 KWXM Simsboro/Ruston, LA utilizing New Generation Media’s “Smash Hits” 1980s centric Classic Hits programming.

The new “XM 102.3” joins sister Country “Q94.1” KRLQ Hodge in Brown’s holdings. New Generation Media President Jason Kidd tells us that the station held a ribbon cutting ceremony with nearly 50 area dignitaries on hand at the transmitter site to launch the station.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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