William W. Brown’s North Louisiana Broadcasting has signed-on 102.3 KWXM Simsboro/Ruston, LA utilizing New Generation Media’s “Smash Hits” 1980s centric Classic Hits programming.
The new “XM 102.3” joins sister Country “Q94.1” KRLQ Hodge in Brown’s holdings. New Generation Media President Jason Kidd tells us that the station held a ribbon cutting ceremony with nearly 50 area dignitaries on hand at the transmitter site to launch the station.