The Yahoo! Sports Radio Network has had many names since its formation in 1991 as Sports Entertainment Network. It was acquired in 1993 by closed circuit broadcaster One-On-One Sports and took its name until it was merged into The Sporting News and became Sporting News Radio in 2000. After being acquired by Houston based Gow Communications a licensing and branding agreement was reached with Yahoo! Sports leading to its rebranding as Yahoo! Sports Radio on August 1, 2011. Now another rebranding appears imminent.