Daily Domains 7/13: Yahoo! Sports Radio To Gain New Sponsor Name

The Yahoo! Sports Radio Network has had many names since its formation in 1991 as Sports Entertainment Network. It was acquired in 1993 by closed circuit broadcaster One-On-One Sports and took its name until it was merged into The Sporting News and became Sporting News Radio in 2000. After being acquired by Houston based Gow Communications a licensing and branding agreement was reached with Yahoo! Sports leading to its rebranding as Yahoo! Sports Radio on August 1, 2011. Now another rebranding appears imminent.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.