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101.5 Clicking Into Dayton

Kiss Country 101.7 WKSW Click 101.5 Dayton Elon Springfield Mainline Main Line

Update 3/25: WKSW debuted its new frequency and format at 1:00pm today when it became Modern AC “Click 101.5“. Much like the similarly formatted “Click 98.9” KLCK-FM Seattle, the station straddles the line between Modern Rock and Adult CHR. The format will position the station between Clear Channel CHR “Channel 94.5” WDKF, Hot AC “Mix 107.7” WMMX and Modern Rock “103.9 The X” WXEG .

Here’s a sample hour of the new Click 101.5 from soon after is debut:
30 Seconds To Mars – The Kill
American Hi-Fi – Flavor Of The Weak
Sick Puppies – Maybe
Fall Out Boy – Sugar, We’re Goin Down
Christina Perri – Jar Of Hearts
Beastie Boys – Intergalactic
3 Doors Down – Away From The Sun
Black Keys – Howlin’ For You
No Doubt – Don’t Speak
Kings Of Leon – Sex On Fire
Mumford & Sons – Little Lion Man
Nickleback – Figured You Out
Dave Matthews Band – Tripping Billies
Linkin Park – Waiting For The End

Original Report 3/24: Main Line Broadcasting’s “Kiss Country 101.7” WKSW Urbana, OH is on the verge of completing its move-in to the Dayton market along with a frequency shift to 101.5, a new city-of-license in Enon, OH, and a new format.

The station will become “Click 101.5” with an Modern AC format similar to the recently launched KLCK-FM Seattle. Click1015.com was registered anonymously in late February, however the Twitter account @click1015 features a listing for the Dayton area while trying to mask itself as being connected to the aforementioned KLCK-FM.

We’ve also heard from a contributor that the new format was inadvertently playing on the station’s webcast for a bit yesterday.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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