96.9 WTKK Rebrands

96.9 Boston Talks WTKK News Talk Now Greater Media Jim MargeryUpdate 9/3: WTKK has rebranded as “NewsTalk 96.9“. No changes to the programming lineup, although the station is putting extra emphasis on its News coverage. The station is promoting its “24 Hour News Center” with newscasts at the top and bottom of every hour and traffic/weather every 15 minutes.

Original Report 8/16: Following the demise of “Talk 1200” WXKS and the move of Rush Limbaugh back to Entercom’s 680 WRKO, Greater Media could be next to adjust things at one of their Boston Talkers.

Greater Media registered a few domains this week indicating “96.9 Boston Talks” WTKK could be preparing a retooling following the changes on the AM dial in the market. 969Boston.com, 969NewsTalk.com, 969Now.com, NewsTalk969.com, and NewsTalkBoston.com were registered by the company on Monday. We don’t expect anything major to come out of these changes. Probably a lineup change or two at most.

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