96.9 WTKK Rebrands
Update 9/3: WTKK has rebranded as “NewsTalk 96.9“. No changes to the programming lineup, although the station is putting extra emphasis on its News coverage. The station is promoting its “24 Hour News Center” with newscasts at the top and bottom of every hour and traffic/weather every 15 minutes.
Greater Media registered a few domains this week indicating “96.9 Boston Talks” WTKK could be preparing a retooling following the changes on the AM dial in the market. 969Boston.com, 969NewsTalk.com, 969Now.com, NewsTalk969.com, and NewsTalkBoston.com were registered by the company on Monday. We don’t expect anything major to come out of these changes. Probably a lineup change or two at most.