Update 9/17: After a day and half of stunting, KQLQ relaunched its CHR format as “103.1 Now-FM” at 12pm today.
The Kidd Kraddick morning show will remain with the station and return on Monday, September 22.
Original Report 9/16: Mapleton Communications is making its first move at its recently acquired Monroe, LA cluster.
CHR “Hot 103.1” KQLQ Columbia is stunting with clips of songs featuring the word “Now” including Free “All Right Now”, Men At Work “Who Can It Be Now” and Van Halen “Right Now”. Sweepers between songs ask “Is it Now yet?” as it prepares for a relaunch on Wednesday, September 17 at 12:00pm.