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KQLQ Relaunches As 103.1 Now-FM

Hot 103.1 Now FM NowFM KQLQ Monroe MapletonUpdate 9/17: After a day and half of stunting, KQLQ relaunched its CHR format as “103.1 Now-FM” at 12pm today.

The Kidd Kraddick morning show will remain with the station and return on Monday, September 22.

Original Report 9/16: Mapleton Communications is making its first move at its recently acquired Monroe, LA cluster.

CHR “Hot 103.1” KQLQ Columbia is stunting with clips of songs featuring the word “Now” including Free “All Right Now”, Men At Work “Who Can It Be Now” and Van Halen “Right Now”. Sweepers between songs ask “Is it Now yet?” as it prepares for a relaunch on Wednesday, September 17 at 12:00pm. was registered for the station in late August. A rebranding as “Now” will bring the station inline with its sister stations in Spokane and Medford.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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