Kroeger Media Inc. has launched its third 24/7 format, Temple of Rock. Created by veteran programmer/consultant Howard Kroeger, the new service joins KMI’s successful Adult Hits Bob FM and Classic Country Hank FM formats.
Temple of Rock promises “not the same overplayed 350 classic rock songs … but the same strategically deployed variety” as Bob FM, as well as similarly creative imaging, augmented by “hundreds of customized artist drops and interviews,” often geared the song playing.
Before becoming an international phenomenon, Bob FM launched on CFWM Winnipeg as what was then a next generation version of Classic Rock. The new format covers the entire Classic Rock era. Here’s a sample hour:
- Def Leppard, “Photograph”
- Pink Floyd, “Money”
- Nirvana, “All Apologies”
- Sex Pistols, “Pretty Vacant”
- Pretenders, “Back on the Chain Gang”
- Guns N’ Roses, “Sweet Child O’ Mine”
- Beatles, “While My Guitar Gently Weeps”
- Tom Petty & Heartbreakers, “Refugee”
- Eddie Money, “Walk on Water”
- Black Crowes, “Remedy”
- Kansas, “Carry on Wayward Son”
- AC/DC, “You Shook Me All Night Long”
- ZZ Top, “My Head’s in Mississippi”
Temple of Rock is available now and streaming on the KMI website. For more information on the new format, Kroeger can be reached here.
I’m going to start having a silent contest, called Lance‘s pun of the year, this is definitely top five.
The format itself sounds great, then again scheduling has always been the Kroger media specialty. I’m not saying this from a religious bias, but a marketing perspective more out of curiosity, could religious undertones prevent this from being launched in certain markets? this may be another one of those things that seems a little too over-the-top and cheesy at first, but eventually grows on people. It does tap into the ethos of how a lot of younger people view, classic rock, and how older people would accept it. Looking at their marketing packages they definitely did a great job at upper demo and lower demo focus.
This one was all Sean Ross…
Guilty, yes, but I was emboldened by Lance’s established headline style. Check out the FB thread on the story and you’ll see that not everybody recognized it as deliberate.