iHeartMedia flipped Rhythmic AC “98.1 Kiss-FM” KISQ San Francisco to Soft AC “98.1 The Breeze” at 2pm this afternoon.
Launching with Commodores “Easy”, the new format positions KISQ up against Entercom AC 96.5 KOIT’s older demos. KISQ registered a 2.3 share in the just released March Nielsen Audio PPM ratings while KOIT was fourth with with a 4.6 share.
iHeartMedia flips Oldies KISQ-FM/San Francisco to Soft AC as “98.1 The Breeze.” The station launched at 2pm Wednesday today with 10,000 songs commercial-free. The new outlet will feature a blend of favorite music from artists like Celine Dion, Rod Stewart, Whitney Houston, Michael Bolton, Vanessa Williams and more. The full on-air talent line-up for 98.1 The Breeze will be announced in the coming weeks.
“The Bay Area has tremendous heritage with Adult Contemporary hits, however as various stations evolved over time, almost all of them have vanished from the radio,” said iHeartMedia San Francisco Senior VP/Programming Don Parker. “I’m happy to say that is no longer the case. 98.1 The Breeze delivers relaxing favorites that are perfect while you work, help you unwind after a long day, or take it easy on the weekend. The Breeze is the most refreshing station in the Bay.”
“There has been an open lane, musically, to satiate a market appetite for familiar favorites that would appeal to modern listeners. 98.1 The Breeze is a great addition to our San Francisco iHeartMedia cluster — allowing us to continue to deliver the largest audience of any radio or TV outlet in the Bay Area,” added HeartMedia San Francisco Region President Kathryn Wilcox.