Very rarely do you see a major change at a station comfortably leading its market, but that’s what happened in San Diego as Entercom Soft AC “Easy 98.1” KIFM relaunched at 5pm on Thursday as “Sunny 98.1“.
Moving in a more contemporary direction, the new brand is positioned as “Better Music For A Better Workday”. Running jockless for now, KIFM is promising ten song blocks around all commercials. The station led the San Diego market with a 6.2 share in the March 2016 Nielsen Audio PPM ratings.
The first set of songs on the new Sunny 98.1 included:
Maroon 5 – She Would Be Loved
Kelly Clarkson – Stronger
David Bowie – Let’s Dance
Whitney Houston – I Will Always Love You
UB40 – Red Red Wine
Billy Joel – My Life
Madonna – True Blue
Queen – Another One Bites The Dust
K-Ci & JoJo – All My Life