M103.7 Ventura Expands To San Luis Obispo

La M 107.3 KURQ San Luis Obispo M103.7 KMLA VenturaFollowing the sign-off of Modern Rock “New Rock 107.3” KURQ Grover Beach/San Luis Obispo at the end of June, we now know who is operating the El Dorado Broadcasters owned station.

Gerardo Ceja’s Gold Coast Radio, the owner of Regional Mexican “La M 103.7” KMLA El Rio/Ventura is now simulcasting on KURQ. KMLA currently leads the Oxnard/Ventura market with a 7.9 share as of the Fall 2015 Nielsen Audio ratings. The simulcast does have a coverage hole over Lompoc and Santa Barbara.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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