WMPW To Become 105.9 More-FM

Country Legends 103.7 970 WMPW Danville 105.9 MoreFM More FM Lakes MediaLakes Media will flip Classic Country “Country Legends 103.7” 970 WMPW Danville VA to AC “105.9 More-FM” on Thursday, September 1.

The move coincides with the move of the station’s translator 103.7 W279AO Danville to 105.9 as part of the AM Translator Revitalization period. The move will enable the translator to open up its directional pattern while retaining its 250w/61m facilities.

The new format will launch with 15,000 songs in a row commercial free. The previous Classic Country format will remain available online.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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