Boom 103.9 Philadelphia Segues To Urban Hot AC On New Frequency
Along with the frequency swap, Radio-One shifted what was Classic Hip-Hop “Boom 107.9” WPHI-FM to what can best be described as Urban Hot AC when it made its move to 103.9 today.
The Classic Hip-Hop is limited to a few songs per hour with the remainder of the playlist consisting of currents and recurrents. The station is now positioning as “Tri-State’s Home For Hip-Hop, R&B and Throwbacks” while running jockless outside of Ed Lover’s syndicated morning show.
Boom 103.9 in the 2:00pm hour today consisted of:
Kanye West – Father Stretch My Hands Part 1
Fat Joe/Remy Ma/French Montana – All The Way Up
Chris Brown – Grass Ain’t Greener
Lloyd – True
Black Rob – Whoa
Usher ft. Young Thug – No Limit
DJ Drama ft. Chris Brown, Skeme & Lyquin – Wishing
Lost Boyz – Renee
Drake ft. Wiz Kid & Kyla – One Dance
Candice Boyd/French Montana – Damn Good Night
Jay Z ft. Beyonce – Part II (On The Run)
Das EFX – They Want EFX
Original Report 9/26: Radio-One is swapping frequencies for two of its Philadelphia formats on Tuesday, September 27.
Both stations are Class A signals. 103.9 operates with 270w/339m from the Roxborough Tower Farm, which will give the Classic Hip-Hop format a stronger signal in the northern and western suburbs of the market. 107.9 operates with 780w/276m from the top of One Liberty Place in Center City. WPHI registered a 1.7 share in the August 2016 Nielsen Audio PPM ratings down from a 1.9 in July. WPPZ has been stagnant at a 1.6 share the past three months.