Cumulus has transitioned 100.7 KLSZ-FM Fort Smith AR from its Nash Icon brand to its flagship Nash brand as “100.7 Nash-FM“.

The move positions KLSZ-FM directly against iHeartMedia’s 99.1 KMAG as a younger skewing Country format. KMAG and Cumulus Classic Country “Big Country 107.3” KOMS Poteau OK currently are tied for the market lead with an 8.7 share. KLSZ held just a 0.6 share in the Spring 2016 ratings.

KLSZ is adding Cumulus’ suite of syndicated programming including America’s Morning Show, Nash Nights Live, and The Blair Garner Show.

Cumulus Media announces that Fort Smith radio station KLSZ-FM launched today as the all-new NASH FM 100.7, playing the most new country music in the River Valley. NASH FM 100.7 brings Nashville to Fort Smith country fans with exclusive content and interviews from country’s biggest stars.

The station’s new weekday programming line-up features: America’s Morning Show with Ty, Kelly and Chuck (5AM-9AM,) NASH Nights Live (7PM-Midnight), and the new Blair Garner Show, which debuts nationwide today and will air on NASH FM 100.7 Monday through Sunday from Midnight-5AM. 
 
Dale Daniels, Vice President/Market Manager, Cumulus Media-Fort Smith said: “We’re proud to bring NASH FM 100.7 to Fort Smith. With music from country superstars like Luke Bryan and Miranda Lambert, along with hot new country artists like Sam Hunt and Maren Morris, NASH FM 100.7 will be the perfect complement to our Classic Country station Big Country 107.3, which has long been a Fort Smith favorite. With great shows like America’s Morning Show with Ty, Kelly and Chuck, NASH Nights Live, and the new Blair Garner Show, country fans in Fort Smith and the entire River Valley will get the best of all things country!”

Dan Hentschel, Program Director, KLSZ-FM said: “We are really excited about bringing NASH FM to the River Valley… with tons of the newest country music and the best line-up of on-air talent in the business.”