ESPN Evansville Gives Way To My 105.3

My 105.3 WJLT ESPN Evansville Townsquare Media 104.1 WIKYTownsquare Media flipped Sports “ESPN Evansville” 105.3 WJLT Evansville IN to Christmas Music as “My 105.3 WJLT” today.

Following the holidays, WJLT will move to AC positioned as “80’s, 90’s and Now”. The new format will compete against Midwest Communications’ market dominating 104.1 WIKY. In the Spring 2016 Nielsen Audio ratings, WIKY held a 20.5 share of the Evansville market, while WJLT’s Sports was at a 2.2 share.

WJLT had flipped to Sports from Classic Hits “Superhits 105.3” in July 2014.

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