Share This Post

ESPN Evansville Gives Way To My 105.3

My 105.3 WJLT ESPN Evansville Townsquare Media 104.1 WIKYTownsquare Media flipped Sports “ESPN Evansville” 105.3 WJLT Evansville IN to Christmas Music as “My 105.3 WJLT” today.

Following the holidays, WJLT will move to AC positioned as “80’s, 90’s and Now”. The new format will compete against Midwest Communications’ market dominating 104.1 WIKY. In the Spring 2016 Nielsen Audio ratings, WIKY held a 20.5 share of the Evansville market, while WJLT’s Sports was at a 2.2 share.

WJLT had flipped to Sports from Classic Hits “Superhits 105.3” in July 2014.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

Leave a Reply

Lost Password

Register

Skip to toolbar