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Alpha Sells Richmond Pair To EMF

98.9 The Wolf 100.3 WLFV Richmond WARV-FM Petersburg Alpha Media Educational Media Foundation EMF KLoveAlpha Media is cutting its Richmond VA cluster in half with the sale of Country “98.9/100.3 The Wolf” 98.9 WLFV Midlothian/100.3 WARV-FM Petersburg to Educational Media Foundation for $2 million.

The deal will take WLFV/WARV-FM out of competition with SummitMedia’s “K95” 95.3 WKHK leaving them as the only Country station in the market. WKHK held a 6.3 share in the Summer 2016 Nielsen Audio ratings to The Wolf’s 1.5. EMF’s applications requests a main studio waiver rebroadcasting “K-Love” flagship KLVR Middletown CA.

EMF currently owns “K-Love” simulcast 89.7 WLRJ Charles City and 90.1 WKYV Colonial Heights, which will likely shift to the Christian CHR “Air 1” network. EMF also has a pending acquisition of 100.5 WZEZ Goochland, which rimshots parts of Richmond from the west.

The deal leaves Alpha with just Classic Country “93.1 Hank-FM” WWLB Ettrick and Classic Hits 107.3 WBBT-FM Powhatan. It is doubtful the company would sell off half of its Richmond cluster, but retain the other half.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. Profile photo of joseph_gallant


    Is it me, or are “K-Love” and “Air 1”, especially the former, spreading around the nation like a virus??

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