WVMP Rebrands As The Mountain

101.5 102.5 Mountain Valleys Music Place WVMP Vinton Roanoke 102.5 WBZS Shawsville Blacksburg
In addition to adding its simulcast on 102.5 WBZS Shawsville in December, Community Media Group AAA “101.5 The Valley’s Music Place” WVMP Vinton/Roanoke VA has rebranded as “101.5/102.5 The Mountain“.

Original Report 12/14/16: After its failed sale to WVTJ Inc., Community Media Group AAA “101.5 The Valley’s Music Place” WVMP Vinton/Roanoke VA has added a second signal.

The AAA format has replaced Three Daughters Media’s Talk programming on 102.5 WBZS Shawsville expanding the station’s programming to the Blacksburg/Christiansburg area southwest of Roanoke including Virginia Tech University. The change took place at some point in November.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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