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Univision To Launch Univision Deportes Radio

Univision Deportes Radio 1280 WADO New York 1140 WQBA Miami 1020 KTNQ Los AngelesUnivision will debut a new Spanish Sports network to compete against ESPN Deportes Radio.

Univision Deportes Radio will debut in early 2017 on stations in ten markets: 1280 WADO New York, 1020 KTNQ Los Angeles, 1200 WRTO Chicago, 1270 KFLC Dallas, 1010 KLAT Houston, 1140 WQBA Miami, 105.1 KHOV Phoenix, 870 KLSQ Las Vegas, 1350 KCOR San Antonio, and 1530 KGBT McAllen. WADO and KTNQ will be dropping their current local Spanish News/Talk/Sports format. WRTO, WQBA, and KLSQ air the remnants of the Univision America brand. KFLC, KLAT, KCOR, and KGBT are currently Spanish Christian “Amor Celestial“, while KHOV simulcasts Spanish CHR “Latino Mix 100.3” KQMR Globe AZ.

No programming has been announced for the new network, but Juan Carlos Rodriguez, President of Univision Deportes states that it will focus on soccer much like the company’s television and digital brands.

Univision Deportes, the multimedia sports division of Univision Communications Inc.(UCI), officially announced that it is rounding out its portfolio with the launch of a new national sports radio network called Univision Deportes Radio. The radio network will initially be available in 10 markets, including Chicago’s WRTO 1200 AM, Dallas’ KFLC 1270 AM, Houston’s KLAT 1010 AM, Las Vegas’ KLSQ 870 AM, Los Angeles’ KTNQ 1020AM, McAllen’s KGBT 1530 AM, Miami’s WQBA 1140 AM, New York’s WADO 1280 AM, Phoenix’s KHOV 105.1 FM and San Antonio’s KCOR 1350 AM.

Already considered the No. 1 home of soccer in the U.S., Univision Deportes will bring listeners the best in live sports commentary, live games, original content and programming beginning the first quarter of 2017. In addition to broadcast programming, Univision Deportes Radio will offer digital streams of select games and content as well as podcasts so that fans can access their favorite shows on their mobile device.

“The launch of Univision Deportes Radio marks yet another milestone in the growth and evolution of our brand across all major media platforms,” said Juan Carlos Rodriguez, President of Univision Deportes. “Our fans enjoy the award-winning soccer coverage Univision Deportes regularly provides throughout the year on broadcast, cable and digital platforms. We look forward to delivering the same high-quality soccer content on radio but also to enhancing listeners’ experiences by adding an expanded all-sports approach.”

“Univision’s radio stations are among the most-listened to in the country—growing its audience by double-digits since last year,” said John Eck, Chief Local Media Officer for Univision Communications Inc. “We’re thrilled to expand our collaboration with Univision Deportes to continue to leverage the power of our Local Media to reach fanáticos like never before.”

In addition to Univision Deportes Radio, sports fan can get the latest game results, highlights and information online at UnivisionDeportes.com and on “Contacto Deportivo,” a regular sports segment that airs on all of Univision’s stations across the country.

Univision owns and operates 67 radio stations, including in 16 of the top 25 U.S. Hispanic markets, covering 75% of the U.S. Hispanic population. Univision’s radio stations consistently rank at the top of their market and in the country, regardless of language. Among Hispanics, radio is one of the top three media forms, together with TV and mobile.

Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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