107.3 The Drive Debuts In Bellefontaine

107.3 The Drive WPKO-HD2 W297BP BellefontaineV-Teck Communications has launched Classic Rock “107.3 The Drive” W297BP/WPKO-HD2 Bellefontaine OH.

W297BP had debuted in November with Christmas music before spending the last two days looping Stairway To Heaven in preparation of the new format launch.

January 3, 2017 – Radio Consulting Services, LLC announces they have just launched Classic Rock format on WPKO HD2 and FM Translator W297BP Bellefontaine, OH. The station is now known as “Classic Rock The New 107.3 The Drive”.

WPKO is owned by V-Teck Communications, Inc. headed by President Lou Vito who said “The station was All-Christmas from November 1st through December 31st. At midnight on New Year’s Eve we stunted by playing covers of “Stairway To Heaven” interspersed with a ticking clock before switching to Classic Rock at 9am this morning.”

Radio Consulting Services, Managing Partner Jon Holiday and Programmer Rick Brady, Holiday said, “Classic Rock continues to be a winner.” Brady commented, “With the stunt consisting of covers of Stairway to Heaven, it wasn’t a stretch that Classic Rock was coming next.”
Holiday and Brady were part of the team that made Jones Radio Networks®, Inc., America’s leading independent radio programming company. The duo continued with Dial Global after it acquired Jones in 2008.

V-Teck Communications, Inc. owns radio stations WBLL-AM, WPKO-FM, WPKO HD-2 and FM Translator W297BP in Bellefontaine, OH.

Denver, CO based Radio Consulting Services, LLC is a full-service consulting firm, advising radio stations on programming, research, marketing/promotions, imaging, content, and talent development in multiple formats, including News/Talk/Sports, Country, AC/Hot AC, Top 40, Rock and various gold based formats.

For more information about Radio Consulting Services, call 303.690.9093 or visit http://radioconsultingservices.com

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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