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WHOL/WEST Relaunches As Mega 99.5

Mega 99.5 La Ola Radio 1400 WEST 1600 WHOL Allentown EastonLehigh Valley Broadcasting Association Spanish Tropical “La Ola Radio” 1400 WEST/99.5 W258BM Easton/1600 WHOL Allentown PA relaunched on New Years Day as “Mega 99.5“.

The change comes as Hispanic Radio Broadcasting LLC led by Victor ‘VJ Mar’ Martinez takes over operations of the station. Martinez, who most recently served as Program Director of “El Zol 1340” WHAT Philadelphia, will serve as morning host as well.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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