KVIL Rebrands As Amp 103.7
For the second time in less than a year, CBS Radio’s 103.7 KVIL Dallas will debut a new brand name.
The “Amp” identity launch comes following the addition of new morning host Nathan Fast, who debuted last week. KVIL is one of three CHRs in the Dallas market along with iHeartMedia’s market leading “106.1 Kiss-FM” KHKS and Cumulus’ “Hot 93.3” KLIF-FM. KVIL has trended downward in recent months from a 3.7 share in the October 2016 monthly to 2.7 in November to 2.3 in December.