For the second time in less than a year, CBS Radio’s 103.7 KVIL Dallas will debut a new brand name.
The station will take on the identity of “Amp 103.7” at 7:00am on Wednesday after taking the name “More Hits 103.7” in August 2016 when it completed its two year evolution from AC to Hot AC to CHR.
The “Amp” identity launch comes following the addition of new morning host Nathan Fast, who debuted last week. KVIL is one of three CHRs in the Dallas market along with iHeartMedia’s market leading “106.1 Kiss-FM” KHKS and Cumulus’ “Hot 93.3” KLIF-FM. KVIL has trended downward in recent months from a 3.7 share in the October 2016 monthly to 2.7 in November to 2.3 in December.
