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SiriusXM Relaunches Opie Radio As Faction Talk

Opie Radio Gregg Hughes Jim Norton Sam Roberts Anthony Cumia Sirius SiriusXMFollowing the talent shuffle last fall that saw Gregg ‘Opie’ Hughes bumped off of his morning show with Jim Norton, SiriusXM is rebranding XM 103/Sirius 206 as “Faction Talk” as it moves Jason Ellis’ show from Punk Rock/Action Sports “Faction” channel 41 starting Monday, January 23.

Jim Norton and Sam Roberts’ morning show will remain in place from 8-11am eastern as will The Opie Show from 3-6pm. Ellis, who currently is heard on Faction from 10am-1pm eastern (and replays at 4-7pm), will move to 11am-3pm.

Today SiriusXM announced the debut of Faction Talk, an unpredictable and provocative channel inspired by its punk-infused sister channel, the music and sports-focused Faction (ch. 41). Faction Talk will debut on January 23 on Sirius channel 206 and XM 103. Formerly known as Opie Radio, the channel will fuse its unique brand of comedy with the edge and energy of the original Faction.

Host and personality Jason Ellis, whose popular Faction show will now air on the new talk channel, joins an all-star lineup of SiriusXM hosts including Gregg “Opie” Hughes, comedian Jim Norton, and Sam Roberts.

Faction Talk’s new daytime lineup of live programming will kick off with Jim Norton and Sam Roberts delivering laughs during the crucial morning drive hours, Jason Ellis at midday, and radio institution Gregg “Opie” Hughes rounding out the day:

· Jim Norton and Sam Roberts hosted by Jim Norton and Sam Roberts (8:00 a.m. – 11:00 a.m. ET)
Jim Norton and Sam Roberts blend the worlds of comedy and professional broadcasting seamlessly every morning on SiriusXM. Current events, pop culture, and original content—radio’s most dynamic duo does it all.
· The Jason Ellis Show hosted by Jason Ellis (11:00 am – 3:00 p.m. ET)
A former pro skateboarder, pro fighter, and New York Times bestselling author, Ellis shares his humorous and irreverent worldviews on the daily program.
· The Opie Radio Show hosted by Opie (3:00 – 6:00 p.m. ET)
Greg “Opie” Hughes along with friends of the show discuss current news, social trends, documentaries, sports, and celebrity guests.

Founded by skateboarding legend Tony Hawk, Faction plays a combination of music by artists such as Pennywise, Dr. Dre, Sublime, Green Day, Beastie Boys and Eminem, and features shows hosted by Tony Hawk, punk legend Marky Ramone, Rancid/Transplants frontman Tim Armstrong and more. Faction will continue to be available on SiriusXM channel 41.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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