As we hinted at on October 14, Clear Channel AAA KXRV “River 105.7” has indeed become “My Country 105.7” at midnight Mountain Time segueing from David Bowie’s “Changes” into Sara Evans’ “Born to Fly”. We should note that Clear Channel already has Hot AC KJMY in the market using the “My 99.5” branding. Will be interesting to see if the stations are promoted as a combo.
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.