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WIL Rebrands As New Country 92.3

New Country 92.3 WIL St.Louis Bud BroadwayHubbard Country 92.3 WIL-FM St. Louis has removed its heritage call letters from its imaging in favor of just “New Country 92.3“.

No airstaff changes accompany the rebranding. WIL-FM’s lineup continues to feature Bud & Broadway in mornings, Danny Montana middays, Bo Matthews afternoons, and JT in nights under Program Director Scott Roddy. WIL-FM currently leads the two-way Country battle in St. Louis against iHeartMedia’s “93.7 The Bull” KSD-FM. 92.3 held a 4.7 share in the Holiday 2016 Nielsen Audio ratings to 93.7’s 3.3.

Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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