91.7 The Bounce Edmonton Kisses Its Name Goodbye

Kiss 91.7 The Bounce CHBN EdmontonRogers Media CHR “91.7 The Bounce” CHBN Edmonton relaunched on Friday as “Kiss 91.7“.

No changes to the on-air lineup accompanied the rebranding, which kicked off with a 91 hour commercial-free block. The move brings CHBN in line with Rogers other “Kiss” branded CHR and Hot AC stations across Canada including Calgary, Ottawa, Toronto, Vancouver. Rogers had first registered Kiss917.com for CHBN following its purchase of the station in February 2011.

CHBN registered a 3.5 share of the Edmonton market in the August 29-November 27, 2016 PPM ratings book. That placed it ahead of Harvard Broadcasting’s “Hot 107” 107.1 CJNW-FM’s 2.8 and Bell Media’s “104.9 Virgin Radio” CFMG-FM’s 2.5 share in the three way CHR battle in the Edmonton market.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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