Huth Flips Chico Duo

100.3 The Outlaw Jack-FM KHEX X101.7 Super Talk 101.7 KVXX KSOJ ChicoHuth Broadcasting flipped both of its stations in Chico CA last week.

On Tuesday, February 28 Alternative “X101.7” KVXX Hamilton City dropped its format for Conservative Talk as “Super Talk 101.7“. The new format places the station in competition with Deer Creek Broadcasting’s News/Talk 1290 KPAY/98.1 K251AV.

Later in the week Variety Hits “100.3 Jack-FM” KBJK Concow flipped to Classic Country “100.3 The Outlaw” KHEX utilizing programming from Westwood One’s “Real Country” network. The Variety Hits format is still available in the market on Results Radio’s “92.7 Bob-FM” KBQB Chico.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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