102.1 The Sound Launches In Savannah
Cumulus Media has flipped Country “102.1 Nash Icon” WZAT Savannah to Hot AC “102.1 The Sound” after stunting with songs featuring “Sound” in the title.
Positioning itself between iHeartMedia CHR “97.3 Kiss-FM” WAEV and AC “98.7 The River” WYKZ, the move brings the frequency close to its longtime heritage as CHR “Z102“. The syndicated Bert Show will be added for mornings.
Since losing its position as the dominant CHR to WAEV in the early 2000s and flipping to Hot AC in 2008, WZAT has jumped from one low-rated Cumulus initiative to another. It flipped to Sports in 2010 and was one of the original “Nash Icon” stations upon that launch in 2014.