Vibe Conflict Leads To WYTS Rebranding As Kiss 105.3

Kiss 105.3 The Vibe 1230 WYTS ColumbusA little over a month after launching as Urban ACVibe 105.3“, iHeartMedia’s 1230 WYTS/W287CP Columbus OH has rebranded as “Kiss 105.3“.

No other changes accompanied the renaming. While not confirmed it appears the new name was caused by a conflict caused by the prior use of the “Vibe” brand by River Radio Ministries Christian CHR “Vibe Radio HD” 104.9 WCVO-HD2 Gahanna/Columbus.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. Surprised it got this far. I mentioned this back on February 17, 2017 around the time they launched that they must have not noticed another “Vibe” already in the market.

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