Urban Oldies 102.1 The Ville Debuts In Nashville

102.1 The Ville Soul of Music City Light Nashville WPRT-HD2 CromwellAfter stunting for five days with Los Del Rio’s “Macarena” on W271AB Nashville/WPRT-HD2 Pegram TN, The Cromwell Group as launched Urban Oldies “102.1 The Ville“.

The new format is positioning as “The Soul of Music City” and gives a competitor to Heidelberg Broadcasting’s 1470 WVOL and Cumulus Urban AC “92Q” WQQK.

Original Report 5/22: The Cromwell Group has pulled the plug on Gospel “102.1 The Light” W271AB Nashville/WPRT-HD2 Pegram TN and its currently stunting with a loop of Los Del Rio’s “Macarena”.

This is the second time in as many years that Cromwell has used the Macarena to launch a new format in Nashville. 830 WQZQ Goodlettsville/93.3 W227DC Nashville utilized the same stunt last year prior to the launch of “Classic Hits 93.3“.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment


  1. Actually the THIRD time overall that Cromwell has stuck us with “Macarena.” Remember the ORIGINAL launch of “The Party” back in 1996? “Macarena” was a current hit back then, but it has become tiresome old hat by now.

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