Forever Brings Classic Country Lejends To Wheeling

Lejends Legends 100.1 1290 WLEJ Bellaire Wheeling WOMP ESPNForever Media has launched a second Classic Country brand that serves Wheeling WV.

Sports “ESPN 1290” WOMP Bellaire OH flipped last week to Classic Country “Lejends 100.1/1290” under new WLEJ call letters. 100.1 is recently launched translator 100.1 W261DH Wheeling.

WLEJ is branding itself as “Best Country Of The 80s & 90s”, a positioner that is also used by Forever Media’s recently launchedWillie 103.5” WLYI Burgettstown PA that . While WLEJ is targeting the Wheeling market directly, WLYI is focusing its programming and ad sales on the nearby Pittsburgh market.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. They are about 3 years too late 101.1 WWOV FM has had that format taken care of in the Wheeling market!

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