Forever Media has launched a second Classic Country brand that serves Wheeling WV.
Sports “ESPN 1290” WOMP Bellaire OH flipped last week to Classic Country “Lejends 100.1/1290” under new WLEJ call letters. 100.1 is recently launched translator 100.1 W261DH Wheeling.
WLEJ is branding itself as “Best Country Of The 80s & 90s”, a positioner that is also used by Forever Media’s recently launched “Willie 103.5” WLYI Burgettstown PA that . While WLEJ is targeting the Wheeling market directly, WLYI is focusing its programming and ad sales on the nearby Pittsburgh market.