For the first time since iHeartMedia dropped the network in favor of its Fox Sports Radio on 590 WDIZ in 2014, the ESPN Radio brand is once again available in Panama City FL.
Horizon Broadcasting’s 104.3 WGSX Lynn Haven (formerly WBYW) launched on Monday as “104.3 ESPN Panama City” carrying the network feed plus ESPN’s regionally syndicated Paul Finebaum Show from 2-6pm. The new format goes up against Omni Broadcasting’s “93.5 The Ticket” WTKP Port St. Joe.
The 104.3 frequency has been mostly silent the past few years. Its most recent identity was a brokered Gospel format as “Power 104.3” from April 2013 to January 2014. The station returned to the air earlier this month with a filler Rock format until Monday’s flip to Sports.