WMEN Rebrands As 640 The Hurricane

Fox Sports 640 The Hurricane WMEN West Palm BeachAlpha Media has relaunched “Fox Sports 640” WMEN Royal Palm Beach FL as “640 The Hurricane“.

The rebranding coincides with the announcement that WMEN will serve as the West Palm Beach affiliate for the University of Miami Hurricanes. The station carries the national Fox Sports Radio lineup along with New York Yankees baseball and Florida Panthers hockey.

Alpha Media, West Palm Beach changed WMEN from Fox Sports 640 to 640 The Hurricane today, July 3rd. The station will still be an all sports Fox affiliate, but carry more edge and attitude.

640 The Hurricane is also the new radio home for the Miami Hurricanes. The “Canes” will join a play by play lineup that features the New York Yankees, Florida Panthers, and weekly NFL games. In addition to the play by play, the station will offer top-notch talent including; Dan Patrick, Colin Cowherd, and Doug Gottlieb.

Alpha Media, West Palm Beach, SVP/Market Manager Elizabeth Hamma commented on the announcement, “640 The Hurricane is like a CAT 5 storm that will whip up the South Florida market with relevant and entertaining content for men. It’s a station designed for the passionate sports fan.”

“With big brands and big names we will be the fan’s evacuation route from boring sports talk radio. 640 The Hurricane will give the sports format a much-needed edge in the market,” remarked Paul Mason, WMEN Program Director.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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