Townsquare Media has revamped its Sioux Falls SD cluster as it moves two formats to new locations and eliminating one.
News/Talk 1140 KSOO Sioux Falls moves to 1000 replacing Classic Country KXRB. The move shifts KSOO to the 10kW/5kW night signal of 1140 to the 10kW day/100w night 1000 signal.
In addition to moving to 1140, KXRB also adds an FM signal as Soft AC “Easy & Fun 100.1” KDEZ Brandon SD flips to a simulcast of KXRB as KXRB-FM. Townsquare is attempting to redirect former KDEZ listeners to their Hot AC “Mix 97.3” KMXC as it competes against Midwest Communications AC 101.9 KELO-FM.
Northpine.com reports that the changes took place at 6am this morning.