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Reading Gets Loud With Hip-Hop

Loud 99.3 W257DI WLEV-HD4 Reading Hip-HopMajor Keystone LLC has signed on Rhythmic CHR “Loud 99.3” W257DI Reading PA fed via Cumulus Media’s 100.7 WLEV-HD4 Allentown.

Running commercial-free for the remainder of the summer, the station is positioning itself as “Reading’s Hip-Hop Station”. Operating with 100w/-24m, the translator covers all of Reading and its adjacent suburbs. The new format gives Reading its own younger skewing hit based station as the market was previously reliant on stations from the nearby Allentown, Lancaster, and Philadelphia market.

Major Keystone LLC purchased W257DI from Spanish American Civic Association For Equality for $15,000 earlier this year.

Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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