Adams Radio Group has launched Active Rock “103.3 The Fort” W277AK Fort Wayne/WJFX-HD2.
Formerly Conservative Talk “103.3 The Patriot“, the new format flanks Classic Rock “96.3 XKE” WXKE against Federated Media Rock “98.9 The Bear” WBYR. The Fort will carry the syndicated Billy Madison Show in mornings and The Mens Room in nights.
Adams Radio launches “103.3 The Fort” on FM translator W277AK-FM Fort Wayne, IN. The Active Rock outlet launched at midnight on September 6. VP/Market Manager Kevin Musselman said, “Our lineup, including ‘The Billy Madison Show’ in AM Drive and ‘The Mens Room’ in evenings will be unique and different and we believe will be quickly identified by the 18-34 male as the ‘must listen to station’ as well as beining a great compliment to our Legendary Classic Rock station 96.3XKE.”
Billy Madison added, “We are amped to make Ft. Wayne part of the BMS family. Thanks again to Adams Radio for believing in us.” Madison is represented by United Stations and Stefan Jones added, “We have a great partnership with Ron Stone and his team at Adams Radio Group in Maryland and we look forward to having the same successes in Ft. Wayne.”
The Mens Room team commented, “This is great news and we couldn’t be more excited to share the Men’s Room with Fort Wayne. We’re proud to join their line up and we’re ready to get the party started… and they told us we would get free passes to the Fort Wayne Children’s Zoo, can’t wait.”