The 25 radio stations owned by CBS Radio, Cox Media Group, Cumulus, iHeartRadio, Radio One, and Univision will come together for an on-air fundraiser this weekend from Friday, September 8 through Sunday, September 10th.
The stations will run a combination of live and recorded announcements to raise money for storm relief efforts.
25 Houston radio stations will simultaneously air a fundraiser to support the Houston Food Bank in order to feed those affected by Hurricane Harvey beginning Friday, September 8th and running through Sunday, September 10th. Houston Radio will run live and recorded promotional announcements asking for monetary donations to aid in Harvey relief efforts.
“Radio’s strength is rooted in its connection to the community, and Houstonians rely on Radio to inform, protect and nourish their spirits. Now, Houston Radio stations come together to literally nourish those harmed by Hurricane Harvey. So starts Houston’s recovery, with the power of its people – and Radio – behind it” said Oscar Rodriguez, President of the Texas Association of Broadcasters.
“Our amazing city has been devastated, but we have an abundance of pride and generosity…we’re resilient…and we WILL bounce back” said Eddie Martiny, President, Houston Region, iHeartMedia Markets Group. The Houston Food Bank will provide food and supplies in the short term and for many months to come to residents in southeast Texas who will struggle to rebuild their lives. They will work closely with a network of partner agencies to ensure food is getting to those who need it most.
Mark Krieschen, Vice President of Cox Houston said, “The Cox Media Group team is proud to be working with our fellow Houston Radio broadcasters and the Houston Food Bank to help people affected by Harvey. Together, our efforts will provide food and supplies to our neighbors throughout our listening area.”
“Food is a basic need that will be in short supply for many for a long time” said Sarah Frazier, SVP/Market Manager for CBS Radio in Houston, “We all serve the same community and we need to be as impactful as possible, so it makes sense to start our joint efforts there.”
“The impact of Hurricane Harvey will be felt by many in our city for weeks and months, and in some cases years, to come. Univision Houston is proud to provide a platform for the Houston Food Bank to reach the Hispanic community as we all rally to rebuild our neighborhoods and provide relief to the families we serve,” said David Loving, President & General Manager of Univision Houston.
“Maybe the opportunity here is to show the rest of the country and the world that if we can come together during terrible tragedies, we can come together period…Houston Strong,” said Terri Thomas, Operations Manager/Program Director of Radio One Houston. Alex Cadelago, VP and Market Manager of Cumulus added, “Our first duty as broadcasters is to serve the community…we’re all wearing the same jersey for this cause.”