Townsquare Media Flips KMJI From Hot AC To Urban AC

Majic 93.3 Mix KMJI Texarkana Kidd KraddickTownsquare Media has flipped Hot AC “Mix 93.3” KMJI Ashdown/Texarkana AR to Urban AC “Majic 93.3“.

The new format is positioned as “Today’s R&B and Throwbacks” and currently features an all-syndicated lineup including Steve Harvey in mornings, Michael Baisden in afternoons, and Keith Sweat at night. Wes Spicher, Operations Manager for Townsquare’s Texarkana cluster is currently serving as Brand Manager.

The new format places KMJI directly up against Frontier Media’s market leading 104.7 KTOY. With the format change Townsquare has moved the syndicated Kidd Kraddick Morning Show to CHR “Power 95.9” KPWW.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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