La Jefa Moves In Albuquerque

La Jefa 101.3 KJFA-FM Area 102.9 KARS AlbuquerqueOn the heels of the American General Media acquisition of Univision’s Albuquerque cluster and spin-offs of four stations, the company has made its first big programming move.

Regional Mexican “La Jefa 101.3” KJFA-FM Albuquerque has moved its programming to 840 KARS Belen/102.9 K275AO Albuquerque replacing Active Rock “Area 102.9“. With 101.3 now operated by Vanguard Media, the move gives AGM a second Regional Mexican property to pair with “Radio Lobo 97.7” KLVO Belen. With the move of La Jefa to 102.9, American General Media has also switched 102.9 KSFE Pecos/Santa Fe from a simulcast of KLVO to KARS.

KJFA-FM registered a 1.1 share in the Spring 2017 Nielsen Audio ratings, while the Active Rock format it replaced held a 1.2 share.

The 101.3 signal is currently playing snippets of music from “La Jefa” and redirecting listeners to the 102.9 frequency.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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