La Jefa Moves In Albuquerque
On the heels of the American General Media acquisition of Univision’s Albuquerque cluster and spin-offs of four stations, the company has made its first big programming move.
Regional Mexican “La Jefa 101.3” KJFA-FM Albuquerque has moved its programming to 840 KARS Belen/102.9 K275AO Albuquerque replacing Active Rock “Area 102.9“. With 101.3 now operated by Vanguard Media, the move gives AGM a second Regional Mexican property to pair with “Radio Lobo 97.7” KLVO Belen. With the move of La Jefa to 102.9, American General Media has also switched 102.9 KSFE Pecos/Santa Fe from a simulcast of KLVO to KARS.
KJFA-FM registered a 1.1 share in the Spring 2017 Nielsen Audio ratings, while the Active Rock format it replaced held a 1.2 share.
The 101.3 signal is currently playing snippets of music from “La Jefa” and redirecting listeners to the 102.9 frequency.