The 90s Return To Southern Wisconsin

92.3 98.9 The Beat 1380 WBEL South Beloit Janesville The Big AMBig Radio will flip Full Service Oldies “1380 The Big AM” WBEL South Beloit IL to 90s Hits “The Beat 92.3/98.9” on Monday, October 9.

The station will be heard on newly launched 92.3 W222AU Beloit and 98.9 W255CZ Janesville WI to cover the two primary population centers in the market. Positioned as “Mostly ‘90s. Totally Awesome”, core artists include Alanis Morissette, Backstreet Boys, Sugar Ray, No Doubt, TLC, Boys II Men, Gin Blossoms, Nirvana.

The station’s on-air lineup will feature Micki Morgret mornings from 6-10am, Paul Michaels 10am-2pm, Liz Rudolph 2-7pm, and Wayne ‘Grizzly’ Adams from 7pm-12am. Michaels, Rudolph, and Adams will pull double-duty in addition to their duties at sister Rock “105.9 The Hog” WWHG Evansville.

For music fans who thought the music from the ‘90s was totally awesome, locally owned Big Radio is proud to announce Rock County’s newest FM station and format: The Beat 92.3 and 98.9 FM. The new station will launch Monday, October 9th.

Radio dials in the ‘90s were filled with pop, rock, hip hop, and everything in between making it one of the most creative music decades ever. And now, all of that music can be heard again on The Beat, a new format that will make you say, “Wow! I remember that song!” All of the big ‘90s artists like Alanis Morissette, Backstreet Boys, Sugar Ray, No Doubt, TLC, Boys II Men, Gin Blossoms, Nirvana, and others will all be heard in this innovative format. The format’s slogan? “Mostly ‘90s. Totally Awesome!” And it promises to be just that.

The new FM signals are designed to cover Rock County and the surrounding area. 98.9FM will blanket Janesville and northern areas, while 92.3FM will concentrate on Beloit and northern Winnebago County. Owner Ben Thompson states the reason for dual FM signals is “this format is so huge that we need to put it on two FM frequencies. One just couldn’t handle it.”

In addition to the new format is a new on-air line up. The station will feature Micki Morgret in the mornings from 6a-10a, Paul Michaels will cover middays from 10a-2p, Liz Rudolph takes the afternoon reins from 2p-7p, and Wayne “Grizzly” Adams will wrap up your day from 7p-12mid.

Thompson, of Beloit, owns and operates Big Radio with his father, Scott Thompson of Monroe, Wisconsin. Big Radio has offices in Beloit, Freeport, Monroe and Janesville. For more information call (608) 365-8865. To stream the station Monday log on to Mostly90s.com.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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