Delmarva Country Station Rebrands… And Reverts After C&D
By 2:00 the stations had reverted to its previous identity as they were served a Cease & Desist Letter by Adams Radio Group. Adams, which owns Country “K107.7” WKHI Fruitland MD in the Salisbury market, had acquired the Maryland trademark for “Cat Country” from Rothschild Broadcasting earlier this year.
Rothschild operated “Cat Country 97.5” WKTT Salisbury until it sold it to RoJo Broadcasting in February and flipped to Urban “Live 97.5“. The IP deal allowed Adams to promote WKHI on WKTT prior to its format change and add midday host EJ Foxx. It now has also prevented GSB from utilizing the “Cat Country” name in the Salisbury/Ocean City market.