KQBU Houston Flips To Latino Mix Simulcast

Latino Mix 104.9 KAMA 93.3 KQBU Houston Que BuenaUnivision has flipped Regional Mexican “Que Buena 93.3” KQBU-FM Port Arthur TX to a simulcast of Spanish CHR “Latino Mix 104.9” KAMA-FM Deer Park/Houston.

KQBU, which covers the Beaumont/Port Arthur market but acts as a Houston rimshot, held the “Que Buena” branding from 2001-2007 and from 2009 until today. It held a 0.6 share in the November 2017 Nielsen Audio ratings. The move should help KAMA-FM against Entercom Spanish CHR “Mega 101.1” KLOL, which holds a 3.8 to 2.8 share lead in the market with a stronger signal throughout the Houston market.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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