WLIT Chicago Reverts To 93.9 Lite-FM Branding

93.9 Lite-FM Lite WLIT MyFM My-FM DelilahiHeartMedia AC (currently Christmas Music) “93.9 My-FM” WLIT Chicago has reverted to its former “93.9 Lite-FM” identity.

WLIT previously used the “Lite-FM” moniker from 1989 until July 2013 when it moved closer to Hot AC with the “My-FM” moniker.

With the move back to “Lite-FM”, the station has readded the syndicated Delilah for nights replacing “On With Mario Lopez”. The rest of the airstaff remains in place.

INSTANT INSIGHT: Could WLIT be setting itself up as a landing spot for free agent morning host Kathy Hart? Hart exited “101.9 The Mix” WTMX’s market leading Eric & Kathy show in September after being off the air since April.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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